What We Offer
Overview of unique Car Men expertise areas with a focus on DESIGN
CUSTOMER INSIGHT
“Understand the design and quality perception of your target customer”
The Car Men team have developed unique methods to explore consumer design perception.
Our expertise is in asking the right questions and understanding the answers as only designers can. We then interpret these results to define factors that will impact on new product development. We manage research to give design relevant answers.
Car Men’s research over more than 20 years into the major social developments, from younger to older generations and their design taste, in Europe and also worldwide, gives us the background know how to create a robust future forecast of the market.
MARKET INSIGHT
“Get a clearer picture of the market and the competitor”
Car Men’s Market Insight is a service which offers a thorough expert analysis of design, product and consumer developments in the relevant markets.
Our unique Image Map allows us to compare customer groups / social milieus and to show the stategic positioning of brands, products and design.
„Taylor made“ benchmark solutions can range from detail component analysis through to product portfolio anaylsis.
Project examples:
- Product / Component Benchmarking
- CMF design evaluation
- Customer Segmentation
- Vehicle Segmentation
- Design Process Analysis
- European / International Design Taste Analysis
- Persona Creation with Design & Mobility Profile
Perceived Quality
“Attractiveness of design and its first impression is a crutial factor for the quality perception of vehicle’s exterior, interior and CMF* ”
The difference between the preferences of an aging Western society in contrast with empowered younger Chinese customer generations and their increasing design awareness plus growing spending power – to name just a few factors – are creating a new and different view on perceived quality.
Car Men has developed own methods to analyse constomer’s quality perception, depending on individual design taste, social milieu fit, brand preference and vehicle segment / body type.
We test and categorise quality perception sensual components like touch, smell, sound and sight (design).
The method is called the „Sensual Index“ and was developed by Car Men for our Car Clinic research enviroments
* CMF = Colour, Material Finish
