WILD CARD
Overview of Chinese Young Premium Factors for Future Design Options
Chinese Young Premium
How to explore the design taste influence of the young, progressive generation in China
towards our consumer and product landscape in Europe?
In which way are our European premium brands affected by this?
Illustrated by four interior design factors from concept and production cars
seen at the Beijing Auto Show 2026.
As a 1st approach for a future Design DNA
For further information about this current
Car Men design research topic, please contact us
Let’s find out, what differentiates and also connects
Germany / Europe from China in automotive innovation?
We are using our first approach to the Chinese Young Premium DNA factors
to summarise the common and differentiating design relevant interior factors
to uncover the key elements for a future successful interior design and CMF direction.
If TRUST is worldwide one of the core basic needs in the unsafe and quick changing times,
then the European / German qualitiesare very important, even for the Chinese market,
trustworthy AI systems, long term perceived quality, sophistication are required.